Essential library of marketing know-how for every small business owner.
Welcome to my official blog (and hey maybe even a podcast in the near future, stay tuned)! Whenever I encounter a resource someone is offering I always wonder, what’s the point, is it useful? can it be replaced by Wikipedia? And unfortunately far too often the answer is a loud yes. In fact one of the common representations of the internet is a giant echo chamber or a circus hall of mirrors. So why bother? Why run another zillionth marketing blog?
This blog was created with the purpose to be a collection of marketing knowledge every small business owner has to know. The current limitation we have to deal with on a daily basis is not information, but time and trust. This blog will hopefully assist you with both. The truth is marketing just like any other field can be ridiculously complicated and specialized, but most small business owners run into the exact same simple mistakes that can be remedied by a small time commitment to self-educate for 20 minutes a day.
It is truly amazing how many businesses have terrible copywriting, or manage to layout their home page making it virtually impossible for Google to properly index them and therefore don’t rank on any of their main keywords. For others, the concept of A/B testing is still viewed as some dark magic arts (it’s 2017 people!). There are even restaurants out there that still don’t stock Sriracha.. Crazy world, I know.
So take this information from my big head, apply it, use to make money and buy nice things for those you love and care about. I am a huge believer in two way communication so please don’t hesitate to comment, disagree, praise or ask questions.
-Alex Monin, Founder.